Post by account_disabled on Oct 26, 2023 10:50:40 GMT
The benefits, potential and aspects to pay attention to for optimal implementation were analysed. At this point, it may be useful to briefly point out the first steps to start from. There are four basic steps to get started . Identify goals The first aspect certainly concerns knowing your customers, starting from the identified buyer personas . To start, it may be useful to make a real list to begin an accurate and thoughtful selection. The objective is neither number nor quantity but profiling. Determine the decision makers To understand who plays the fundamental role within each company and how to present the offer, it may be useful to use Linkedin and do an accurate search on the websites of the relevant companies.
Obtaining personal information and contacts must become a consolidated working method. . Monitor Google campaigns Very often companies have already invested in Google and have active campaigns for certain keywords and seo expater bangladesh ltd certain positionings. Too often these data are still not carefully monitored. From here, however, you can understand who searched for what on the site and, through the IP address, you can also find out what they typed and which words they chose. . Think immediately from a retargeting perspective Starting from the monitoring of Google campaigns, thoughtful retargeting actions can be activated.
If a user has arrived on the site by typing a purchase-oriented keyword, they can be reached with real commercial offers. If, however, his search behavior shows that he is still in the awareness phase, there are other contents and channels that can be designed for him. The role of Google Account based marketing is based on the possibility of knowing your potential customers well even before formulating the offer . In this way, the possibility of satisfying their requests and transforming the communication into a lasting business relationship is maximized.
Obtaining personal information and contacts must become a consolidated working method. . Monitor Google campaigns Very often companies have already invested in Google and have active campaigns for certain keywords and seo expater bangladesh ltd certain positionings. Too often these data are still not carefully monitored. From here, however, you can understand who searched for what on the site and, through the IP address, you can also find out what they typed and which words they chose. . Think immediately from a retargeting perspective Starting from the monitoring of Google campaigns, thoughtful retargeting actions can be activated.
If a user has arrived on the site by typing a purchase-oriented keyword, they can be reached with real commercial offers. If, however, his search behavior shows that he is still in the awareness phase, there are other contents and channels that can be designed for him. The role of Google Account based marketing is based on the possibility of knowing your potential customers well even before formulating the offer . In this way, the possibility of satisfying their requests and transforming the communication into a lasting business relationship is maximized.