Post by account_disabled on Dec 2, 2023 11:02:48 GMT
With this order of ideas, we can set the principal methods of color washing:
Pinkwashing
It is very commonly used from LGBTQIA+ occasions. However, it can also be related to female empowerment, where it promotes a feminist facade while having exploitative or unequal salaries towards women.
Greenwashing
This speaks about delivering misleading messages about C Level Executive Email Lists sustainability practices. It happens when a brand calls itself “eco-friendly” but still fails at being sustainable in their processes.
Brownwashing
This phenomenon was very common during the Black Lives Matter debate during 2020. It appeals to Black, Brown, Indigenous or people of color. It happens a lot when a company appears to be supportive of this community but doesn’t implement internal practices to actually empower them.
Whitewashing
It is when a brand is somehow related to a tragedy and doesn’t take responsibility for what happened. An example of this is what happened at Rana Plaza Collapse, where the building collapsed due to a number of engineering and administrative failures. The tragedy reflected the importance of restructuring the Fashion Industry. The criticism came when, even years after the tragedy, the retailers involved still hadn’t compensated the victims or their families, nor taken action to improve the workplace infrastructure.
What are we, at Rock Content, doing to not fall into color washing?
Diversity, Equity and Inclusion (DEI) have always been part of Rock Content’s values since 2013, when we were founded. In 2019, we officially structured our Social Impact and Diversity, Equity and Inclusion areas.
At Rock Content, we treat the uniqueness of each person with due fairness and respect, we listen carefully to all voices, and we act to transform realities beyond our employees and consumers.
Pinkwashing
It is very commonly used from LGBTQIA+ occasions. However, it can also be related to female empowerment, where it promotes a feminist facade while having exploitative or unequal salaries towards women.
Greenwashing
This speaks about delivering misleading messages about C Level Executive Email Lists sustainability practices. It happens when a brand calls itself “eco-friendly” but still fails at being sustainable in their processes.
Brownwashing
This phenomenon was very common during the Black Lives Matter debate during 2020. It appeals to Black, Brown, Indigenous or people of color. It happens a lot when a company appears to be supportive of this community but doesn’t implement internal practices to actually empower them.
Whitewashing
It is when a brand is somehow related to a tragedy and doesn’t take responsibility for what happened. An example of this is what happened at Rana Plaza Collapse, where the building collapsed due to a number of engineering and administrative failures. The tragedy reflected the importance of restructuring the Fashion Industry. The criticism came when, even years after the tragedy, the retailers involved still hadn’t compensated the victims or their families, nor taken action to improve the workplace infrastructure.
What are we, at Rock Content, doing to not fall into color washing?
Diversity, Equity and Inclusion (DEI) have always been part of Rock Content’s values since 2013, when we were founded. In 2019, we officially structured our Social Impact and Diversity, Equity and Inclusion areas.
At Rock Content, we treat the uniqueness of each person with due fairness and respect, we listen carefully to all voices, and we act to transform realities beyond our employees and consumers.